The highly popular P.F. Chang’s China Bistro has opened its first location in Alabang Town Center, marking the chain’s first venture into Asia. The restaurant has over 200 branches in the US and 12 worldwide, and delivers a unique blend of Chinese cuisine, wines, desserts and impeccable service.
P.F. Chang’s serves cuisine inspired by the different regions of China, reflecting a range of new influences from across Asia. The restaurant also has a culinary thrust of simplicity and uses only natural fresh ingredients with no garnishes and artificial flavors. Diners will enjoy signature dishes like Chang’s Chicken Lettuce Wraps; Mongolian Beef made from US Angus beef caramelized in the wok with garlic and scallions; and the flavorful Northern-Style Spare Ribs.
As a dynamic modern bistro, P.F. Chang’s also offers signature drinks like Asian Pear Mojito, Lucky Cat Martini, and Organic Agave Margarita. Diners have also given in to such tempting desserts as Banana Spring Rolls, made of crispy bites of banana with coconut-pineapple ice cream and drizzled with caramel and vanilla sauces; and the Great Wall of Chocolate, a luscious six-layer chocolate cake frosted with semi-sweet chocolate chips, and served with a raspberry sauce.
Servers, deemed “meal creators” by the restaurant, are also trained to help diners gain a memorable dining experience by offering personalized care. They can give recommendations for everything from dipping sauces, to wine and drinks for a truly enjoyable dinner.
The restaurant has recently won the Best Overall Beverage Program from the 2012 Cheers Beverage Excellence Awards, and topped the Zagat Survey for Most Popular Full Survey Chain. “Recognition by esteemed surveys is always welcome and speaks well for what we do, but we do not sleep on our laurels and constantly try to improve our products,” Philip Chiang, restaurant founder said.
Mr. Chiang has flown in for this company milestone, the opening of its 217th restaurant and first location in the country. “This is our first foray into a totally Asian environment and I might add, with a large Chinese community. Since I haven’t experienced the Philippines yet I don’t know what might distinguish us, but I feel that so far, we’ve always raised the bar in terms of the Chinese dining experience in countries we’ve opened,” he said.
Mr. Chiang was running two other Chinese restaurants in Beverly Hills and West Hollywood when fellow restaurateur Philip Fleming approached him with an idea. Together they opened the first P.F. Chang’s in 1993 in Scottsdale, Arizona. The business has since grown tremendously with dine-in, take out and party reservation services. John Travolta, Gwen Stefani, Justin Bieber and Selena Gomez have been among the many celebrities spotted at the restaurant’s different locations.
P.F. Chang’s partner in the Philippines is Global Restaurant Concepts, Inc. headed by president and CEO Archie Rodriguez. “When looking for restaurants to bring home, we like to consider a few simple factors: Is our personal experience at the restaurant consistently memorable? Is the food good and fresh, using the best ingredients? Is the service and culture above par? Is the concept sound? Will the menu and atmosphere appeal to families? We believe PF Chang’s scored high marks in all of these categories. And, we are excited to share our experience with the rest of the Philippines,” he said.
P.F. Chang’s is located at The Street in Alabang Town Center. The restaurant will be open to the public on January 19, 2012.
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