Philips Saeco, the brand known for its premium range of espresso machines, is organizing a special event tailor-made for coffee lovers.

From bean to cup

“We at Philips know how much Filipinos love their coffee, and we also know that there are those that go for only the finest, most flavorful and aromatic espressos. And with this line of automatic espresso machines from world renowned Philips Saeco, consumers can now prepare a wide variety of coffee specialties from bean to cup, with just the touch of a button,” said Precious Hernandez, Business Development Manager for Philips Consumer Lifestyle.

According to Hernandez, the espresso machines follow a rich Italian heritage from Saeco as the company that invented the automatic espresso machine, and is the first brand to be certified for its quality espresso and cappuccino by the prestigious Italian consumer group Centro Studi Assaggiatori – Italian Tasters (The group is the most advanced Italian consultancy company dealing with sensory analysis). Philips Saeco adopts a careful and dedicated internal process focused on respecting the Espresso Perfetto’s sensory parameters, hence the certification.

Philips Saeco Xelsis

Among the most acclaimed products in the Philips Saeco line is the sleek and luxurious Philips Saeco Xelsis Automatic Espresso Machine, which offers a wide array of intelligent features.

The Philips Saeco Xelsis has a patented Philips Saeco Brewing System that allows you to adjust your espresso’s intensity by altering the crema and body structure as it is dispensed. Moreover, the Bean-to-Cup Customization allows you and five other unique users to personalize up to nine different beverages per user profile by adjusting coffee length, intensity, temperature, crema and body structure. Once you’ve made your adjustments, you can make the same coffee blend automatically with a push of a button. You can also adjust and select the level of froth you would like for your beverage with an intelligent milk froth adjustment system.

Top coffee connoisseur set to give a talk

On Coffee Appreciation Day, renowned coffee connoisseur Manny Torrejon of the non-stock, non-profit Philippine Coffee Board, Inc. will be in attendance to talk about the art of preparing coffee, selecting the right beans and more.

“We all know that great coffee can only come from brewing it with freshly ground beans. And from my own experience, Philips Saeco Espresso Machines offer excellent tasting espresso from bean to cup. The Philips Saeco line makes preparing different coffee specialties very easy as well,” said Mr. Torrejon.

“With Philips Saeco, consumers will always be assured of the best tasting coffee in the comfort of their home, as if a barista personally prepared it for them. Once again, we are showing our commitment to making meaningful innovations that help improve our daily lives,” Hernandez added.

Aside from the Xelsis, Philips Saeco is also launching other models including the Intelia and Royal which are part of its wide range of espresso machines that likewise feature bean-to-cup preparation and cater to different needs and lifestyles.

For further information, please contact:

Shyla Reyes

M2.0 Communications, Media Relations Manager

Tel.: 414 6020 Loc. 103 / 0917 8475264 / 0923 3636802

E-mail: shyla.reyes@m2comms.com