In line with the health-conscious lifestyle that has been taking over the Philippines, Jamba Juice will be opening its doors in the country tomorrow—November 11, 2011! Brought into the country by the Max’s Group of Companies (the same group that gave us Krispy Kreme), Jamba Juice sits on a 130-square-meter area at Bonifacio High Street South, and offers the same better-for-you drinks and snacks that have gained popularity in the USA. The Philippine branch is Jamba Juice’s first site in Southeast Asia.

Mega Publishing Group’s Cheryl Tiu flew to the Jamba Juice headquarters in Emeryville, California, and saw and experienced for herself the reason behind the popularity and success of these shakes at over 744 stores worldwide:

- All Jamba Juice shakes are made from whole fruit and other natural ingredients,

- No trans-fat or high-fructose corn syrup,

- No artificial flavors or preservatives!

Jamba Juice servers for a day at the Alameda, California branch: Tessa Prieto-Valdes, Cheryl Tiu, Isabel de Leon, Jamba Juice Philippines’ Sharon Fuentebella, Amor Maclang, Raya Mananquil with Jamba Juice USA’s Thibault de Chatellus and Dar Vasseghi

Popular smoothie flavors Strawberries Wild, Mango-A-Go-Go, Five Fruit Frenzy, and Razzmatazz, will be available at the Philippine branch. What sets it apart from other shakes in the metro is that strict quality control is enforced: only the freshest fruits are picked—and at their ripest. These smoothies are packed with vitamins and antioxidants and are very filling in themselves, that they can be used as meal substitutes.  Apart from the shakes, Jamba Juice Philippines also offers steel-cut oatmeal (slow-cooked with soy milk), breakfast wraps, California flatbreads, and fruit and yogurt parfaits. For vegans, sorbet can be used as substitute for dairy.

Start the day in a healthy way with the delicious, slow-cooked oatmeal Cherry Berry Hero 

The Jamba Juice juice bars are always colourful and vibrant

Giselle Bündchen, Ben Affleck, David Beckham, Reese Witherspoon and Zac Efron are just some of the many celebrities who are fans of Jamba Juice. Tennis star Venus Williams herself believes so much in the brand, that she herself is a franchise owner.  “We believe the Philippines will be a natural fit to this brand,” Sharon Fuentebella, EVP for Max’s Group of Companies and managing director of Jamba Juice Philippines says. “We chose Bonifacio High Street Central as it is known for being the go-to destination for a rising number of urbanites who live dynamic lifestyles—the same market Jamba Juice has successfully captured in California.”

Jamba Juice USA's Joe Battistelli, Brian Lee, Dar Vasseghi, Susan Shields, James White and Thibault De Chatellus (all dressed in customized Philippine t-shirts!) flank Jamba Juice Philippines'  Sharon Fuentebella at the Emeryville, California headquarters

Jamba Juice is looking to develop 40 locations in the Philippines over the next 10 years.