WHEN BELTS START TIGHTENING AND CORNERS START GETTING CUT, GOING OUT FOR JAPANESE FOOD IS OFTEN THE LAST THING ON PEOPLE’S MINDS. Japanese cuisine, with its tendency to favor premium items, has earned a reputation for being luxurious, and in today’s economy, quite an effective way to burn through your cash.
After a bit of searching, we were led to Jozu Kin, a relatively new player in the Japanese restaurant scene in Manila. Found in the up and coming Ronac Art Center along Ortigas Avenue, Jozu Kin is a place that not only meets both requirements, but does so with great panache.
Headed by Chef Jayme Natividad, the restaurant challenges traditional notions of Japanese restaurants in Manila. Literally translating to skillful gold, Jozu Kin weaves an exhibition of eclectic work. “We showcase the skills of all the workers, from the kitchen staff all the way to the service staff,” he said. “Changes and innovations are always welcome, and here, we honor ideas,” he added.
At first glance, Jozu Kin can seem quite intimidating. With ultra-modern interiors and a very sleek design concept, the restaurant gives off a very high end vibe. But as you take a look inside, the restaurant manages to exude a magnetic charm that draws you in.
The biggest shock for most people is when they go over the restaurant’s menu. Smart price points can be observed on almost all the items on the menu; something quite unexpected given the ambience and the feel of the restaurant. “We keep our price points where they are by being smart about the things we buy,” Chef Jayme explained. “We go for things that can be sourced locally as much as possible, and importing is done only if it is absolutely necessary,” he added.